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ZEE5 Ready to Launch HiPi Platform to Fill the Gap of Tiktok

ZEE5 populace is growing to have a strong presence in the OTT platform and it has attracted swarms of viewers with over 100 million downloads. The growth of ZEE5 is remarkable within the span of two years. ZEE5 celebrated its second anniversary in February 2020.

The conflict between China and India led to the ban of 59 Chinese apps which was used by people of all strata. The most popular was Tiktok app which was quite popular in youths and the content creators.

ZEE5 did not lose the opportunity of Atmanirbhar Bharat initiative, an encouragement by the Government of India. They are soon going to go live with the homegrown HiPi, a short video platform, a better replacement of Tiktok.

ZEE5 revealed the name HiPi, a short video platform and says that the name HiPi is a vision of youth and carefree planet, indeed a catchy name and certainly going to be worth for fun, entertainment and content creation. HiPi is ready to be launched in the market on 15th of July 2020.

ZEE5 is looking forward for the HiPi to be a great hit in the market and its outstanding features will gain attraction among the users, being the super app of entertainment. There are other Indian apps in the market Roposo, Mitron TV, Chingari and ZEE5 looks forward to compete with them, being in the supreme position in the Indian domain.

Challenges are ahead for ZEE5 but under the blanket ban of Chinese apps, the whole swarm of Tiktok users will undeniably flock to HiPi app in the absence of Tiktok with the smart and exclusive features of HiPi.

HiPi app will give the users to create something productive and quirky for the entertainment and advertisement.

The characteristics of HiPi app is more improved than Tiktok, it gives the users one minute time for lip-synced videos.

Initially, it will be a free app as confirmed by the ZEE5 but later on HiPi’s ad-supported format can ask for a subscription-driven service integrating it minutely with ZEE5.

Hipi will follow signing up format for the users so that there is a privacy of other users. Without signing in, the users won’t have the access to view uploaded contents on HiPi app, unlike Tiktok.

In this #pandemic2020 era, HiPi app will be more fruitful for the users, a better medium for engagement and to come out of monotony. Expressing oneself with the freedom of expression and confidence, without any inkling of getting judged. A useful app for the business houses and many more. The creativity of the users can be better hatched by this short video platform, HiPi app.

ZEE5, HiPi app a better alternative of Tiktok is coming soon. Be ready with your sleeves on to experience Made in India app and to express yourself in myriad ways without any hitch.

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By Ila Varma

Blogger By Profession, Brand Ambassador, Freelancer Content Writer, Creative Writer, Ghost Writer, Influencer, Poet.

Life without Music, just can't think of. Admirer of Nature.
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