November 2017: For the first time in India, leading
youth lifestyle brand Integriti, from
Kewal Kiran Clothing Ltd. has
conceptualized its own music festival “Integriti
Dance Music”. With a vision to make it India’s biggest dance music
experience, Integriti has joined
hands with Guestlist4Good to launch
the ultimate music extravaganza ‘Integriti
Dance Music’ at Guestlist festival at DY Patil Stadium,
Mumbai. All Integriti fans can be a part of this two day music extravaganza by
shopping at an Integriti store for Rs. 2999/- and win a confirmed entry into
the festival on 2nd& 3rd December. Boasting of high octane line up of artist, day one includes the big
wigs of Indian music industry Adnan Sami, Nucleya and playback sensation
Mithoon, Shaan while day 2will be featuring Fire starter and India’s favorite
DJ Hardwell along with globally acclaimed names like record producer duo
W&W, electrifying DJ and producer Suyano and many more. The
customers not only get a free ticket to the festival on shopping for Rs. 2999/-
but also get a chance to enter the contest where 50 lucky winners get a chance
to lunch with DJ Hardwell.
youth lifestyle brand Integriti, from
Kewal Kiran Clothing Ltd. has
conceptualized its own music festival “Integriti
Dance Music”. With a vision to make it India’s biggest dance music
experience, Integriti has joined
hands with Guestlist4Good to launch
the ultimate music extravaganza ‘Integriti
Dance Music’ at Guestlist festival at DY Patil Stadium,
Mumbai. All Integriti fans can be a part of this two day music extravaganza by
shopping at an Integriti store for Rs. 2999/- and win a confirmed entry into
the festival on 2nd& 3rd December. Boasting of high octane line up of artist, day one includes the big
wigs of Indian music industry Adnan Sami, Nucleya and playback sensation
Mithoon, Shaan while day 2will be featuring Fire starter and India’s favorite
DJ Hardwell along with globally acclaimed names like record producer duo
W&W, electrifying DJ and producer Suyano and many more. The
customers not only get a free ticket to the festival on shopping for Rs. 2999/-
but also get a chance to enter the contest where 50 lucky winners get a chance
to lunch with DJ Hardwell.
Commenting on this, Mr. Vikas
Jain, Director, KewalKiran Clothing Ltd. said, “Our customers are the youths of India, who love listening to all kinds
of music. DJ Hardwell is the most well known DJ in the world. What best way to
thank our loyal patrons for their love and support than get them to witness a
rocking performance by DJ Hardwell and give them a chance to meet him in person
and have lunch with him”. He further added, “At Integriti we wanted to create a property that matches the current
brand imagery and connects with our target audience and truly brings out the
Spirit called Youth and driving overall profitability. We wanted to spread the
powerful message of coming together but not in a preachy way. This led to the
idea of creating our own music festival, “Integriti Dance Music”, where youths
would come together and connect. Music never gets boring or preachy. We are
launching our unique property at Guest list festival and have the best
International and Indian line up. We are also designing an entire collection
dedicated and inspired from the fashion followed in music fests and even coming
up with limited edition Hardwell merchandise”.
Jain, Director, KewalKiran Clothing Ltd. said, “Our customers are the youths of India, who love listening to all kinds
of music. DJ Hardwell is the most well known DJ in the world. What best way to
thank our loyal patrons for their love and support than get them to witness a
rocking performance by DJ Hardwell and give them a chance to meet him in person
and have lunch with him”. He further added, “At Integriti we wanted to create a property that matches the current
brand imagery and connects with our target audience and truly brings out the
Spirit called Youth and driving overall profitability. We wanted to spread the
powerful message of coming together but not in a preachy way. This led to the
idea of creating our own music festival, “Integriti Dance Music”, where youths
would come together and connect. Music never gets boring or preachy. We are
launching our unique property at Guest list festival and have the best
International and Indian line up. We are also designing an entire collection
dedicated and inspired from the fashion followed in music fests and even coming
up with limited edition Hardwell merchandise”.
In line with the brand proposition
of carrying your confidence with you while being free spirited, “Intergriti
Dance Music” strives to bind the world’s largest and most happening
community ‘The Youth’ through this festival. It also aims to contribute towards
empowering and educating 1,00,00 lesser fortunate through this festival and
support treatment of the needy through Vijay Vallabh Hospital.
of carrying your confidence with you while being free spirited, “Intergriti
Dance Music” strives to bind the world’s largest and most happening
community ‘The Youth’ through this festival. It also aims to contribute towards
empowering and educating 1,00,00 lesser fortunate through this festival and
support treatment of the needy through Vijay Vallabh Hospital.
So join the Integriti Dance Music
Movement by shopping for just Rs. 2999/- and be a part of the most smashing music
culture at D.Y. Patil Stadium.
Movement by shopping for just Rs. 2999/- and be a part of the most smashing music
culture at D.Y. Patil Stadium.
***
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