FAIRFIELD BY MARRIOTT CELEBRATES ITS HERITAGE WITH GLOBAL 30th ANNIVERSARY FESTIVITIES!

 Hospitality Powerhouse Unveils New
Design and Expands Habitat for Humanity Relationship During Milestone Year

MUMBAI, INDIA – October 27, 2017 – Fairfield by Marriott, Marriott
International’s second largest brand, is celebrating its 30th anniversary year by honoring
the brand’s heritage that was born at the Fairfield Farm, unveiling a new brand
design and launching a global social responsibility initiative to expand upon its
relationship with Habitat for Humanity by launching a national partnership.

Yesterday
on October 26, hotel associates from Fairfield by Marriott Kathmandu and
members of the international press worked alongside Habitat for Humanity Nepal
in building a home for a local family in Kavre, Nepal – an area that was
affected by the 2015 earthquake, situated 32 kilometers outside of the capital
city. Fairfield by Marriott Kathmandu joined Fairfield hotel teams around the
world in celebrating the brand’s 30th anniversary as part of the
“Rally to Serve” initiative.

Fairfield
by Marriott, one of the hospitality industry’s fastest-growing brands with
nearly 900 locations worldwide, first took root at the Fairfield Farm – a Hume,
Virginia, United States ranch purchased by J.W. and Alice Marriott in 1951. Fairfield
Farm, nestled amongst the Blue Ridge Mountains and the Rappahannock River,
served as a retreat from the everyday chaos where the Marriott family perfected
their art of hosting – they hosted friends, business associates, and
dignitaries alike (including U.S. presidents Eisenhower and Reagan) – and
seeded the inspiration for the brand’s founding in 1987. Like
its namesake, the brand was founded to provide a calm and seamless stay for all
types of travelers. Soon, a legacy of trusted service and family treatment was
established, along with the Fairfield 100% Guarantee service philosophy, which
is proudly upheld by the brand’s more than 3,000 associates worldwide today.

“While
Fairfield by Marriott has achieved rapid global growth, entering new markets
like Brazil, China and Nepal this year, those seeds were planted 30 years ago
when the Fairfield Farm inspired a seamless service experience that has helped
propel the brand,” said Janis Milham, Senior Vice President and Global Brand
Leader, Classic Select Brands. “Now in our milestone year, we’re building onto
our foundation of trusted service by unveiling a new modern décor package
inspired by our roots.”

To
honor the brand’s heritage, while recognizing its rapid global growth,
Fairfield by Marriott is announcing a milestone month centered around the
brand’s calm, balanced appeal and trusted legacy of service through these
initiatives:

·       Farm-to-Hotel – Fairfield Debuts New
Brand Design: Paying homage to the brand’s origins
at the Fairfield Farm, Fairfield is introducing a new brand design. The new
décor package is warm, timeless, forward-thinking, and inviting with simple
nods back to the brand’s heritage. Specific elements meant to evoke feelings
from the Fairfield Farm include a farmhouse table in the lobby for gathering
and connecting, photography from the Fairfield Farm serving as artwork in the
lobby and guest rooms, natural materials and unique textures featured
throughout, and a history wall in every property showcasing the brand’s roots.
The new design launches this November and will be on display in properties this
fall, like one of the brand’s newest properties, opening outside of Boston this
November.

·       Continuing to Serve the Community: Fairfield
will expand its support of Habitat for Humanity by launching a national partnership
with a global build campaign to honor the brand’s 30-year history and look
forward to its future. The global build campaign will span five countries throughout
the month, bringing together Fairfield associates with local Habitat
organizations to work alongside future and current homeowners to help them
build or improve the place they call home. With builds from New York City to
Nepal, one of Fairfield’s newest markets, this campaign will be the largest
“Rally to Serve” day in Fairfield’s 30-year history, encouraging associates
around the world to give back to their communities.

For
more information, visit Fairfield.Marriott.com.  

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