Key highlights –
‘DOST+’
‘DOST+’
· Offers Superior Mileage
· Offers 18% more payload and 7% more loading space
· Comes with additional warranty of 2 years, 1 lakh
kilometers
kilometers
10thOctober
2017, Indore: Ashok Leyland, flagship of the Hinduja Group, and
one of the largest commercial vehicle manufacturers in India, launched the ‘DOST+’
– the new Light Commercial Vehicle (LCV) in Indore, today. Ashok Leyland had
entered the Light Commercial Vehicle space with the launch of the commercially
successful ‘DOST’. With the launch of the ‘DOST+’, Ashok Leyland has further
strengthened the DOST brand. ‘DOST+’ will address the needs of the upper end of
Small Commercial Vehicle (SCV) segment in the 2T to 3.5T Gross Vehicle Weight (GVW)
segment and has a payload capacity of 1.475T. The ‘DOST+’power steering version
price would start at INR 5, 62,287. Prices are ex – Showroom, Indore.
2017, Indore: Ashok Leyland, flagship of the Hinduja Group, and
one of the largest commercial vehicle manufacturers in India, launched the ‘DOST+’
– the new Light Commercial Vehicle (LCV) in Indore, today. Ashok Leyland had
entered the Light Commercial Vehicle space with the launch of the commercially
successful ‘DOST’. With the launch of the ‘DOST+’, Ashok Leyland has further
strengthened the DOST brand. ‘DOST+’ will address the needs of the upper end of
Small Commercial Vehicle (SCV) segment in the 2T to 3.5T Gross Vehicle Weight (GVW)
segment and has a payload capacity of 1.475T. The ‘DOST+’power steering version
price would start at INR 5, 62,287. Prices are ex – Showroom, Indore.
The ‘DOST+’
and DOST would co-exist, helping Ashok Leyland address a bigger pie in the LCV segment,
which is poised to grow with the economy booming, focus on hub & spoke
transportation model, GST implementation and growth in organized retail,
ecommerce and related industries.
and DOST would co-exist, helping Ashok Leyland address a bigger pie in the LCV segment,
which is poised to grow with the economy booming, focus on hub & spoke
transportation model, GST implementation and growth in organized retail,
ecommerce and related industries.
Speaking on
the launch, Mr. Vinod K. Dasari, Managing Director, Ashok Leyland Ltd. said, “With the latest addition of ‘DOST+’
in our product family, the LCV business is poised to be an important game
changer for us. We have consistently delivered on our promise of ‘Aapki Jeet.
Hamari Jeet’.The DOST brand is a perfect example of our promise and has already
made a mark in its segment with its growing market share.”
the launch, Mr. Vinod K. Dasari, Managing Director, Ashok Leyland Ltd. said, “With the latest addition of ‘DOST+’
in our product family, the LCV business is poised to be an important game
changer for us. We have consistently delivered on our promise of ‘Aapki Jeet.
Hamari Jeet’.The DOST brand is a perfect example of our promise and has already
made a mark in its segment with its growing market share.”
Speaking at
the launch, Mr. Nitin Seth, President – Light Commercial Vehicles, Ashok
Leyland, said, “With
more than 1.7 lakh DOSTs already serving in the markets today, this brand is
already a runaway success for Ashok Leyland. With ‘DOST+’ joining the family,
we are extending the trust and reliability of this brand to the upper segment
of LCVs. The ‘DOST+’ with its superior mileage, excellent pickup, 18% higher
payload, 7% more loading space and bigger, 15 inch tyres add more value to
every trip made, ensuring higher earnings. With the launch of ‘DOST+’, we have
stayed true to our LCV mission – to deliver to the Indian customer,
contemporary products that deliver best-in-class user experience, coupled with
exceptional fuel efficiency. Moreover, we have doubled the warranty on the ‘DOST+’,
a reflection of our confidence in this product. With all this and more we are
confident that we will delight our customers and continue the successful,
winning streak with ‘DOST+’, like that of the DOST.”
the launch, Mr. Nitin Seth, President – Light Commercial Vehicles, Ashok
Leyland, said, “With
more than 1.7 lakh DOSTs already serving in the markets today, this brand is
already a runaway success for Ashok Leyland. With ‘DOST+’ joining the family,
we are extending the trust and reliability of this brand to the upper segment
of LCVs. The ‘DOST+’ with its superior mileage, excellent pickup, 18% higher
payload, 7% more loading space and bigger, 15 inch tyres add more value to
every trip made, ensuring higher earnings. With the launch of ‘DOST+’, we have
stayed true to our LCV mission – to deliver to the Indian customer,
contemporary products that deliver best-in-class user experience, coupled with
exceptional fuel efficiency. Moreover, we have doubled the warranty on the ‘DOST+’,
a reflection of our confidence in this product. With all this and more we are
confident that we will delight our customers and continue the successful,
winning streak with ‘DOST+’, like that of the DOST.”
ABOUT
‘DOST+’:
‘DOST+’:
Designed and
engineered to win the hearts of demanding customers, ‘DOST+’ is true to the
lineage of Ashok Leyland LCVs, offering more earnings per kilometer. It is
powered by the advanced 1.5 TDCR engine, which delivers a power of 60 HP and 170
Nm torque ensuring good pickup and better turnaround time. It offers best in
class mileage along with superior load carrying capacity.
engineered to win the hearts of demanding customers, ‘DOST+’ is true to the
lineage of Ashok Leyland LCVs, offering more earnings per kilometer. It is
powered by the advanced 1.5 TDCR engine, which delivers a power of 60 HP and 170
Nm torque ensuring good pickup and better turnaround time. It offers best in
class mileage along with superior load carrying capacity.
The ‘DOST+’
will help address various applications and would appeal to both the urban
market customers who have to navigate city streets regularly and the semi-urban
and rural customers who need to navigate through rough and hard terrains. It
helps its customers to run their operations in a cost-effective manner, thereby
adding more value to every trip made with the ‘DOST+’.Moreover the ‘DOST+’ is
from the same – already proven DOST platform and comes with additional warranty
of 2 year, 1 lakh km, ensuring complete
peace of mind for its owners.
will help address various applications and would appeal to both the urban
market customers who have to navigate city streets regularly and the semi-urban
and rural customers who need to navigate through rough and hard terrains. It
helps its customers to run their operations in a cost-effective manner, thereby
adding more value to every trip made with the ‘DOST+’.Moreover the ‘DOST+’ is
from the same – already proven DOST platform and comes with additional warranty
of 2 year, 1 lakh km, ensuring complete
peace of mind for its owners.
The ‘DOST+’would
be available in three versions with the top-end version featuring
air-conditioning, power steering, dual-colour beige-gray trim and ergonomic
seats. The customer will have a palette of three colours to choose from – White,
Irish Cream and Grey-Beige. Further helping deliver superior driver comfort is
its cable-operated gear shifter.
be available in three versions with the top-end version featuring
air-conditioning, power steering, dual-colour beige-gray trim and ergonomic
seats. The customer will have a palette of three colours to choose from – White,
Irish Cream and Grey-Beige. Further helping deliver superior driver comfort is
its cable-operated gear shifter.
For further information/media
queries, contact:
queries, contact:
Atul Malikram
9755020247
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